Close

A free tool to generate your next growth hacking ideas.

We will send your canvas and a guide
 to your mailbox.

Yes, I want a canvas

Jorg Snoeck, RetailDetail

"With the Growth Hacking Canvas, we have a

structured way to find growth tactics, new traction channels and a complete customer journey through the AARRR funnel."

Drive growth faster!

The Growth Hacking Canvas is a cousin of the Business Model Canvas and Lean Canvas. Like these, it’s working canvas that offers a simple approach to identify which layers or areas of growth that require the most attention.

WHY THE CANVAS MATTERS

Lack of interdisciplinary collaboration within the marketing team and the different disciplines of which it consists. 


Good news, the Growth Hacking Canvas can help remedy these problems, gathering multiple marketing activities in one place.


The canvas consists of 10 building blocks that each intersect with one another.

#1 RULE OF GROWTH HACKING

The AARRR framework is good for measuring results, but it’s the Growth Hacking Canvas that should be used to plan for growth in the first place.


Structure your different marketing ideas or methods in a way that can be tested, be creative, and double down on it until you stop getting results

Fill out the form to receive a free Growth Hacking Canvas

GROWTH AREAS

RETENTION

What budget will you allocate to which actions?

THE 10 BUILDING BLOCKS

How can people refer to their friends?

Ex: Reward discount on next checkout.

Goals that are specific, measurable, attainable, relevant and timely. Ex: Increase new users by 20% next month.

REVENUE

S.M.A.R.T GOALS

Who are you targeting with your specific marketing actions? Why are these segments so important? Tip: create persona's.

Which tools do you use for each area? 

Ex: Hotjar for UI/UX optimalisation.

TARGET AUDIENCE

Why would users come back?

Ex: Automated follow up emails.

REFERRAL

How do users find you? 

Ex: Target competitor interest audience.

How will you get paying customers?

Ex: Offer discount on annual payments.

ACQUISITION

BUDGET

How can people refer to their friends?

Ex: Reward discount on next checkout.

Which areas will you focus on?

Ex: SEO, webinars, social media, UI/UX, side-project marketing, ...

ACTIVATION

TOOLS

THE MIDDLE ROW: IDEATION

THE TOP ROW: DEFINING

THE BOTTOM ROW: EXECUTION

GET STARTED WITH THESE 3 BASICS

Successful growth hacking starts with goals that are S.M.A.R.T.

Next, we link those goals with a target audience: What does your customers think, feel and see? We aim for about 3 post-its each block.

Now that we have our goals and target audience set, we are ready to discover our growth actions. What will we do to attract yet also keep our audience. Generate as much ideas as possible!

Woa! Now that we have a lot of actions, we need to see how we're going to do all of that. In the last step, we aim for execution. How will you start? Allocate budget, choose KPI's and your favorite tools.

THE GROWTH HACKING CANVAS WAS USED BY THESE AMAZING COMPANIES

The Growth Revolution  is the first Growth Hacking agency in Belgium. We offer workshops, consultancy, and projects all focused on Growth and Conversion Rate Optimization—servicing both startups and corporates.

The Growth Hacking Canvas is one of many tools we use in our workshops.

We want to send you one, so you can use them for your internal brainstorms!

Now all you have to do is join the growth revolution.